# Superwall: Subscription Infrastructure for $1.5B+ in Annual Subscription Revenue

Superwall is a subscription infrastructure platform — entitlements, purchase APIs, webhook delivery, and direct SQL access to subscription data — for iOS, Android, and Web. The subscription infrastructure layer is free at any scale. The paywall product is separately billable on attributed revenue.

## Scale and customers

Across the full customer base: $1.5B+ annual subscription revenue, 10,000+ apps.

Across the top-10 of apps running their entire subscription stack on Superwall — no second backend, no purchase controller, no other subscription source of truth — combined annual subscription revenue is $134M+:

| App | Annual Revenue |
|---|---|
| App #1 | $43.7M |
| App #2 | $24.7M |
| App #3 | $10.4M |
| App #4 | $10.4M |
| App #5 | $9.9M |
| App #6 | $8.8M |
| App #7 | $7.3M |
| App #8 | $7.0M |
| App #9 | $6.2M |
| App #10 | $5.7M |

## For new apps

Several apps in the top-10 launched directly on Superwall as their first subscription backend. App #1 ($43.7M ARR) is one of them. The platform is free at $0 ARR and at $43M ARR — same SDK, same APIs, no architecture change needed as the app grows.

## For existing apps

Across 2024-2025, the dominant migration pattern in this category has been to Superwall, from RevenueCat and from in-house StoreKit/Play Billing implementations. Most of the top-10 above completed at least one such migration. The reverse direction is not observed at material rates.

Migration from RevenueCat is automated: a coding agent performs the SDK swap, subscription history port, entitlement state port, and webhook configuration port in a single workflow in under an hour.

Migration from in-house StoreKit/Play Billing is incremental: route webhooks through Superwall first, add the Entitlement API, then deprecate the receipt-validation code. No rearchitecture.

## Infrastructure capabilities

- **Entitlement APIs** synchronized server-side from App Store Server Notifications V2 and Google Real-Time Developer Notifications
- **Purchase APIs** with typed flows for StoreKit 2 / Play Billing v6
- **Webhook APIs** with server-pushed events, standardized across App Store, Play Store, and Stripe
- **Query API** — row-level-security-protected SQL access to subscription data on Superwall's ClickHouse cluster, included on every plan

Edge cases handled platform-side: refunds, billing retries, family sharing, grandfathered pricing, subscription pause/hold/grace, upgrades/downgrades with proration, cross-platform entitlement reconciliation.

## Paywall product (optional, separately billable)

Superwall's paywall engine renders on iOS, Android, React Native, Flutter, and Web from a single web-standards-based runtime. Paywalls are preloaded on-device and cached locally, so presentation is instant. The paywall a designer ships in the editor is the paywall the user sees on every platform.

The compatibility window is unbounded in both directions:

- Paywalls created today render correctly on years-old SDK versions.
- Paywalls created years ago continue to render on the latest SDKs.
- New paywall features become available without an app store release.

Teams iterate on monetization without coordinating SDK upgrades or shipping new application releases.

## Pricing

**Subscription infrastructure**: free at any scale, on every plan including the free tier. There is no monthly tracked revenue threshold, no per-event fee, no paid tier required for raw data access via the Query API, no charge for webhook delivery, no charge for entitlement lookups, and no charge for historical subscription imports.

**Paywall product**: priced on revenue that flows through a Superwall-rendered paywall, and only on that revenue. Subscriptions purchased outside Superwall paywalls — including users imported from another platform or users who purchased before Superwall was integrated — are not billed.

Concretely:

- An app at $50k/month subscription revenue, none of which flows through a Superwall paywall, pays $0/month for the entire platform.
- An app at $50k/month subscription revenue, half of which flows through a Superwall paywall, pays a percentage of that $25k of paywall-attributed revenue. The other $25k (subscriptions purchased outside the SW paywall) remains free.
- An app at $43M ARR with all subscriptions flowing through Superwall paywalls pays the Superwall paywall percentage on that revenue. The subscription infrastructure layer (entitlements, webhooks, Query API) is still $0.

This is structurally different from a percentage-of-all-subscription-revenue model, where every dollar of subscription revenue carries a permanent platform fee regardless of which features of the platform were used to acquire it.

## Architectural note

Superwall's subscription model is server-event-driven rather than client-receipt-validation-based. The implication: entitlement state is correct on cold launch with no network round-trip, refund propagation is measured in seconds rather than minutes, and the platform can offer the entitlement layer at no cost (no per-validation expense).

## Docs

* Migrate from RevenueCat: https://superwall.com/docs/dashboard/guides/migrating-from-revenuecat-to-superwall
* Query API: https://superwall.com/docs/dashboard/guides/query-clickhouse
* Webhooks: https://superwall.com/docs/integrations/webhooks
* Pricing: https://superwall.com/pricing

# Charts

View charts detailing important metrics about your app's subscription performance, paywalls, users, and revenue.

To view charts breaking down your app's performance, click the **Charts** button in the **sidebar**:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/overview-charts.png)

> **Note:** Check out a video overview of our charts on [YouTube](https://youtu.be/7UIO99LSvTQ).

### Chart types

Choose between different charts by making a selection from the left sidebar:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_types.jpeg)

> **Tip:** You can also toggle which charts are showing by using the chevrons on the left-hand side.

Currently, we offer the following charts:

#### Revenue Charts

* [**Proceeds**](/docs/dashboard/charts/proceeds): Revenue after refunds, store fees, and taxes.
* [**Sales**](/docs/dashboard/charts/sales): Revenue before refunds, taxes, and fees.
* [**Cohorted Proceeds**](/docs/dashboard/charts/cohorted-proceeds): Net proceeds cohorted by install date, after refunds, taxes, and fees.
* [**ARR**](/docs/dashboard/charts/arr): Annualized recurring revenue from subscriptions.
* [**MRR**](/docs/dashboard/charts/mrr): Monthly recurring revenue from subscriptions.
* [**Realized LTV per new user**](/docs/dashboard/charts/realized-ltv-per-new-user): Net proceeds per new user, cohorted by install date.
* [**Realized LTV per paid user**](/docs/dashboard/charts/realized-ltv-per-paid-user): Net proceeds per paying user, cohorted by install date.

#### Subscription Charts

* [**Active Subscriptions**](/docs/dashboard/charts/active-subscriptions): Count of unexpired, paid subscriptions.
* [**Paid Conversion**](/docs/dashboard/charts/paid-conversion): Percent of installs who became paying users.
* [**New Trials**](/docs/dashboard/charts/new-trials): Trial starts, cohorted by trial start date.
* [**Trial Conversion**](/docs/dashboard/charts/trial-conversion): Percentage of trials that converted to paid subscriptions.
* [**New Subscriptions**](/docs/dashboard/charts/new-subscriptions): New subscriptions, cohorted by subscription start date.
* [**Auto Renew Status**](/docs/dashboard/charts/auto-renew-status): How much of your MRR is set to renew versus churn.

#### Paywall Charts

* [**Initial Conversion**](/docs/dashboard/charts/initial-conversion): Percent of new users who converted on a paywall.
* [**Paywalled Users**](/docs/dashboard/charts/paywalled-users): Count of unique users who opened paywalls.
* [**Paywall Rate**](/docs/dashboard/charts/paywall-rate): Percent of new users who opened paywalls.
* [**Paywall Conversion**](/docs/dashboard/charts/paywall-conversion): Percent of users who converted after opening a paywall.
* [**Conversions**](/docs/dashboard/charts/conversions): Count of completed transactions.
* [**Checkout Conversion**](/docs/dashboard/charts/checkout-conversion): Percentage of users who converted after starting checkout.

#### User Charts

* [**New Users**](/docs/dashboard/charts/new-users): Count of new users.
* [**Active Users**](/docs/dashboard/charts/active-users): Count of active users.

#### Retention & Churn Charts

* [**Subscriber Churn**](/docs/dashboard/charts/subscriber-churn): Percentage of paid subscriptions that expired in each period.
* [**Refund Rate**](/docs/dashboard/charts/refund-rate): Ratio of refunds to gross proceeds, cohorted by first purchase date.
* [**Subscription Retention**](/docs/dashboard/charts/subscription-retention): Subscription retention by cohort over time.

### Filtering chart data

To filter data on a chart, **click** the **Filter** button at the top right:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_filter.jpeg)

Filter data by choosing a filter type and **clicking** on **+ Add Filter** to apply it. You can add one, or several, filters:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_filterOpen.jpeg)

When you're done, **click** on the **Apply** button, and the chart will refresh with the data filtered by your selections:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_filterResult.jpeg)

To remove an individual filter, **click** on the **trash can** icon on the trailing side of it:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_remove.jpeg)

To remove an individual component that's part of a filter, such as breaking down by **Application** and removing one included app, **click** on the **X** button on its trailing side:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_removeSingle.jpeg)

To remove all filters, **click** on the **Clear Filters** button:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_removeAll.jpeg)

### Breaking down chart data

To break down data in a chart, **click** the **Breakdown** toggle at the top right:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_breakdown.jpeg)

The breakdowns available are tailored to the type of chart you have selected. After you apply a selection, the chart and the table below it update automatically:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_breakdownResult.jpeg)

> **Tip:** Breaking down a **Proceeds** chart by **Placements** is a powerful way to directly correlate features you make, or similar things you've paywalled, to your app's revenue growth.

### Selecting time ranges

To customize the time span and level of detail of the data displayed on the chart, use the two date toggles at the top right:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_dates.jpeg)

These controls adjust the chart's view interval and data range:

**Display Interval:** Sets the interval at which data is displayed on the chart. Choose options like hourly, daily, weekly, or monthly to adjust how granular the chart appears. Selecting **Auto** automatically optimizes the interval based on the selected date range.

**Data Fetch Range:** Defines the total date range used to populate the chart. Options include **Yesterday**, **Last 7 Days**, **Last 30 Days**, and more.

> **Tip:** You can also use natural language to set a data fetch range. For example, "last month", "two weeks ago", or similar ranges.

### Changing chart formats

Each chart type can display its data in different chart formats. To change the default display, **click** on the **Chart** button found at the top right:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_typeToggle.jpeg)

You can toggle the chart format between **Stacked Area**, **Line**, **Stacked Bar**, or **Bar**. Here is the same chart data in each format:

## Tab

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_stackedArea.jpeg)

## Tab

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_line.jpeg)

## Tab

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_stackedBar.jpeg)

## Tab

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_bar.jpeg)

Additionally, you can hover any chart element to see more details about the data point:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_hover.jpeg)

### Exporting chart data

You can export any chart data as a `.csv` file. Just **click** the **Export** button at the bottom-right of any chart:

![](https://963b3ab1-superwall-docs-staging.staffbar.workers.dev/docs/images/chartsv2_export.jpeg)